Tag Archives: Kem Sitsongpeenong

A couple of years ago a Muay Thai tournament was held in Thailand titled the “Five Star Fried Chicken Tournament”. Now to people with no knowledge of Muay Thai, the name of the tournament sounds like an event where Paula Deen would be an “expert” judge. However, the tournament was in fact a fighting tournament and not a fried chicken eating challenge where Adam Richman tried to exact his dominance over deep fried poultry. I bring this up because I have always found it humorous that the Muay Thai scene in Thailand always integrates their sponsor brand into just about everything, whether it be logos on shorts, names of tournaments, or even going as far as having your sponsor name as part of your ring name. Consider this years participant in the 22nd Isuzu Cup, Noppakrit Namplatrahoymuk. His fighting surname translates into Hoy Muk Fish Sauce, which just reaches all sorts of new levels of awesomeness. Also in this years lineup is Petchasawin Seatransferry…which is far more self explanatory. Either way, I really feel that the UFC should follow suit and have their fighters take on surnames representative of their sponsors. I think all sorts of hilarity would ensue and would serve to bring in an entirely new era of sponsorship opportunities for the UFC. Imagine tuning into Fox Sports (The UFC and FOX just struck a deal making FOX and FX the new home of the UFC on TV) and watching UFC promos advertising that BJ Condomdepot was now … Continue reading →